What Users Say vs. What They Do: The Power of Attitudinal & Behavioral Research in UX Design

As UX designers, our goal is to create products that not only function seamlessly but also resonate deeply with users. But understanding users isn’t always straightforward. What users say and what they do can often be worlds apart. This is where attitudinal and behavioral research come into play. Together, these two approaches provide a holistic view of the user experience, helping us design products that truly connect with users.